2025 was another landmark year for women’s sport in the UK, spurred on by the Lionesses retaining their UEFA European Women’s Championship title and the Red Roses securing their first Women’s Rugby World Cup title since 2014. From the Tour of Britain Women and the ICC Women’s Cricket World Cup to the first women’s tennis tournament at Queen’s Club in more than fifty years, these events underscored both the cultural significance and growing commercial power of women’s sport, driving unprecedented audience growth and engagement across disciplines.
Despite a decline in linear broadcast audiences over the first half of the year, 2025 still delivered record-breaking visibility, notable commercial expansion and increased strategic investment in women’s sport - highlighting how fan engagement transcends linear broadcasting and that major events continue to act as catalysts for growth. As we move into 2026, we reflect on the key moments and data from 2025 and consider what lies ahead.
Read full insight to learn more.
We will be tackling these issues (and many more) at the annual Squire Patton Boggs Women’s Sport Symposium on 18 March 2026 in London. If you are interested in attending, please register using the button below.
