Joseph Grasser’s practice focuses on federal and state court litigation with emphasis on intellectual property matters and unfair competition claims. Joseph also advises domestic and international clients on matters relating to trademarks, copyrights and trade secret matters. His experience includes all phases of litigation, from initial motion practice through to jury trial and appeal.

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  • Representing the famous Muirfield Village Golf Club, securing a TRO, preliminary injunction and, ultimately, a permanent injunction in S.D. Ohio, preventing a Texas LLC from claiming exclusive rights to Muirfield’s 40+ year old trademark for its annual PGA Tour tournament.
  • Representing Venture Corporation Ltd and Venture Design Services, Inc. Following a two-week jury trial in N.D. Cal., the jury (i) confirmed our clients’ ownership of patents that a former employee claimed to have invented before his employment commenced, and (ii) rejected the former employee’s counterclaims seeking US$52-103 million in damages. Venture Corp. Ltd v. Barrett, No. 5:13-CV-03384-PSG, 2015 U.S. Dist. LEXIS 165809, 2015 WL 8479475 (N.D. Cal. Dec. 9, 2015). After the Court of Appeals affirmed, Venture Corp. Ltd v. Barrett, Case No. 15-17439, 2017 U.S. App. LEXIS 14174 (9th Cir. Aug. 2, 2017), the district court awarded our clients more than US$1.4 million in attorneys’ fees and related expenses.
  • Representing a Korea-based maker of ramen noodle products and its US subsidiary in a class action dispute alleging violation of US antitrust laws.
  • Representing Zippo Manufacturing Co. in enforcing one of Zippo’s trademark families in an infringement action in C.D. Cal. and assisting with parallel litigation in the German Regional Court of Frankfurt am Main and in the High Court of Justice in London. All three actions resolved by settlement on the eve of trial in C.D. Cal.
  • Representing Zippo Manufacturing Co. in infringement actions in California, Colorado and Pennsylvania, enforcing Zippo’s registered trade dress that protects the shape of its famous flip-top lighter. All cases resulted in a stipulated permanent injunction or otherwise settled on Zippo’s terms.
  • Represented the exclusive licensee of a famous brand for food stuff in a trade dress dispute with the owner of another famous brand. The matter resolved by settlement before litigation was instituted.
  • Representing W.R. Case & Sons Cutlery Co. in a trademark infringement action arising out of defendant’s sales of Case knives that have been modified to be “switchblades.”
  • Representing sugar growers and producers before the US District Court, Central District of California, in a false advertising action under the Lanham Act against corn refiners and their lobbying group over their effort to rebrand high-fructose corn syrup as “corn sugar.”
  • Defending the author and owner of copyrights to a documentary and a bestselling book against claims of co-ownership asserted by a director of the documentary. (Also representing the publisher in parallel proceedings.) Our client was completely vindicated following a jury trial.
  • Representing a nationwide distributor of fine hand-knitting yarns in an unfair competition and RICO action against a competitor.
  • Representing one of the world’s largest yogurt manufacturers in California in a false advertising and unfair business practices class action related to the product’s labeling and claims of nutritional value. Won by a motion to dismiss that resulted in plaintiffs’ counsel voluntarily dismissing the case.
  • Representing one of the world’s leading ramen noodle manufacturers in a series of class actions alleging violation of antitrust laws.
  • Successfully resolving a trademark infringement and unfair competition claims on behalf of a nationwide distributor of fine hand-knitting yarns whose trademarks were being used by a competitor in online keyword advertising.
  • Representing the producer of a mobile phone application in an action for copyright infringement.
  • Representing a leading video game developer and manufacturer in actions and proceedings to protect images and trademarks.
  • Counsel in numerous TTAB opposition and cancellation proceedings.


  • Santa Clara University, J.D., 2007
  • Santa Clara University, B.S., cum laude, 2002


  • California, 2008


  • U.S. Ct. of App., Ninth Circuit
  • U.S. Dist. Ct., C. Dist. of California
  • U.S. Dist. Ct., N. Dist. of California
  • U.S. Dist. Ct., S. Dist. of California
  • Selected by peers as a rising star, the top 2.5% of lawyers age 40 or less, or in practice 10 years or less, and listed in Northern California Super Lawyers – Rising Stars

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  • Co-author, “Ninth Circuit: Commercial Brand Names Can Be Expressive Speech,” Global IP & Technology Law Blog, November 30, 2022.

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