Carlton Daniel is a partner in our Intellectual Property & Technology team based in our London office. His practice incorporates the full range of specialist advice in the advertising, marketing and media sectors, and he handles both contentious and non-contentious matters. His practice ranges from advising on intellectual property rights (including trade marks, designs, copyright and confidential information) to commercial contracts, licensing, brand endorsement, sponsorship, product placement, privacy, defamation, confidentiality, data compliance and advertising clearance.

    As part of his specialist offering to the marketing services sector, Carlton's expertise encompasses advice on agency appointments, media buying, digital campaigns (e.g. issues involving social media/user generated content, email and viral marketing), gambling law advice for marketing with competitions, sweepstakes and prize draws, dealing with the courts and other advertising/consumer protection regulators such as local trading standards services, the Advertising Standards Authority, the Information Commission's Office and Ofcom. Carlton also deals regularly with the OFT in relation to regulatory matters.

    Carlton is a rising star in the advertising and marketing field and frequently speaks at industry conferences. Carlton’s practical and commercial approach is bolstered by having spent time on secondment at BT plc, BP plc and Birds Eye.

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    • Acting for Hobbs on a range of matters across the globe, including copyright, trade mark and design rights infringements, Middle East and European franchise arrangements and international expansion.
    • Obtaining various Norwich Pharmacal interim injunctions against internet service providers and social media platforms in relation to defamatory content posted online by unidentified third parties. Subsequently leading action against those individuals once they were identified pursuant to the court orders obtained.
    • Advising Cath Kidston on the appointment of its exclusive distributors and retail partners in Japan, South Korea, Singapore and Thailand.
    • Leading the intellectual property and commercial aspects of the purchase of Fulham Football Club by US-based billionaire, Shahid Khan, owner of the Jacksonville Jaguars.
    • Advising DAKS Simpson plc on the appointment of a range of international agents, manufacturers and distributors. Dealing with issues in relation to the insolvency of a foreign supplier.
    • Acting for the, one of the largest online casinos in the world, in relation to a range of commercial and advertising regulatory matters.
    • Advising several agencies within the WPP plc group on various high-profile global agency appointments and advertising campaigns, including with international investment and retail banks, global tobacco manufacturers and distributors, airlines, insurers, pharmaceutical giants, and alcoholic drinks brewers and suppliers.
    • Successfully acting for Fuller Smith & Turner plc, to secure a complaint "not upheld" ruling from the ASA when a competitor sought to ban a high-profile advertisement to "support English rugby".
    • Advising Signet Trading (H Samuel, Leslie Davies and Ernest Jones), the biggest retail jewellery group in the UK, on advertising and marketing matters, including pan-European regulatory compliance and Signet's contracts with its marketing agencies.    
    • Advising a large car franchise and an international entertainment and ticket sales company in relation to investigations by the OFT into possible breaches of the Consumer Protection from Unfair Trading Regulations and the Unfair Terms in Consumer Contracts Regulations. 
    • Advising on several multimillion-pound software development, licensing/acquisition and maintenance deals for systems and smartphone/tablet applications that are critical to a number of leading brand businesses, including in the courier and payments systems industries.
    • Working with the rapidly expanding leader in adserving and tracking technology on its innovative use of cookies, obtaining personal data from third parties and its sensitive client contracts. The company was advised on a complex matrix of laws in multiple jurisdictions coordinated centrally and efficiently.


    • University of Bristol, Postgraduate Diploma, Law, 2004
    • Nottingham Law School, L.P.C., 2001
    • University of Leicester, LL.B., (Hons), 2000


    • England and Wales, 2004


    • English
    • Spanish
    • Recommended in Chambers UK 2018 for Media & Entertainment: Advertising & Marketing, UK-wide
    • Recommended in The Legal 500 UK 2017 for Commercial contracts; Brand management
    • Recognized as a leading individual by Chambers UK 2016.
    • Recommended in The Legal 500 UK 2015 for Brand Management.
    • Noted as one of two people at his previous firm who are “building solid reputations in the field [of advertising and marketing], particularly in comparative advertising and in litigation related to trading standards offences” by The Legal 500 UK 2008
    • Recommended as a “well-regarded” practitioner in the brand management field in The Legal 500 UK 2009
    • Listed in the 2010, 2011 and 2012 editions of The Legal 500 UK.
    • Listed as a "Star Associate" in the advertising and marketing section of Chambers UK 2010, 2011, 2012 and 2013. In the 2014 edition, Chambers editors comment that clients say Carlton is "excellent" and "really knows his stuff".

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