Mike Llewellyn is a director in the Intellectual Property & Technology Practice and the Sports & Entertainment Industry Group.

Mike’s practice focuses on advising clients on the exploitation of commercial rights, with a particular focus on the sports and gambling industries on an international basis.

Mike acts for sports clients on a broad range of matters, including media and broadcasting rights; data rights; sponsorship and endorsement arrangements; event hosting; sports hospitality; and ticketing arrangements.

His gambling practice typically involves advising clients on GB gambling regulatory matters, as well as commercial agreements in the gambling sector (including white label agreements; platform hosting/operating agreements; and game development and licensing agreements).

Mike has been recognised by The Legal 500 UK as a key lawyer in both sports and gambling. He is commended as “superb” in Sport and acknowledged as a Rising Star in Betting & Gaming.

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  • Acting for a streaming company on its acquisition of media and broadcasting rights to a major European football league.
  • Acting for an international sports federation on a range of its strategic sponsorship arrangements.
  • Acting for a number of gambling operators on a broad range of GB gambling regulatory matters.
  • Acting for an international broadcaster on the acquisition of international cricket rights.
  • Acting for a rightsholder in relation to the acquisition and exploitation of betting streaming and data rights on an international basis.
  • Acting for a leading international sports league in relation to the distribution of its betting streaming and data rights.
  • Acting for a provider of virtual advertising technology in relation to its arrangements with major European football leagues.


  • College of Law, London, Legal Practice Course, 2007
  • BPP, London, Post-graduate Diploma, 2006
  • Queens College, Cambridge University, MA, Classics, 2004


  • England and Wales, 2010

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